I think the problem is people think that raising a lot of fish.. and/or plants... is simply to make what works in a small backyard system.... bigger...
I don't think people realise the compromises that are made in small AP systems... and how close to they are to being detrimental to fish health/welfare... or even survival...
Although many have found out the hard way.. by overstocking their fish...
It's probably also compounded by the extremely forgiving nature of the Tilapia that many stock...
Likewise I don't think that most people realise the scale.. and labour intensity.. required for any real volume of plant production... and again just think it's a matter of making things... bigger....
I've said it before.. and Stuart and others are echoing it.... we blissfully define aquaponics as a combination of aquaculture and hydroponics...
Then somehow get so wrapped up the the fuzzy romance of it all.. that when we think of going ... bigger...
We totally ignore almost all the proven knowledge.. and designs... of both the aquaculture and hydroponics industries...
And in a romantic desire to believe that aquaponics is somehow so much different... than what we define it as... try and do things differently than the same two industries have painstakingly research and developed for decades...
I'm not against tinkering and experimenting.. I do it all the time in the backyard...
But why would you do it.. in a commercial sense....

Why would you not just grow your fish.. the way commercial aquaculturalists do... and grow your plants the way that commercial hydroponicists do....
And just combine the two... with the nutrient rich water... it's the only common denominator... and has always been so... in reality... and by the very definitions we have accepted... and so proudly proclaim... as so "wonderful".. and "beneficial"...
It's not rocket science... and the science of both aquaculture and hydroponics... is pretty well sound and complete... and.. available...